FitFlop™

British brand established in 2007 by the parternship between the cosmetics entrepreneur Marcia Kilgore and experts on biomechanics Dr David Cook and Darren James that realize the Microwobbleboard intersole,that simulates walking on sand and download muscle and joint work differently depending on position of the foot. The range of products from young and gritty style over the years has been greatly expanded to include winter lines for women and men.